Mercedes-Benz Museum

Hungry for History

Porsche Award
Porsche Awards

“Hungry for History” is the advertisement we developed for the tenth birthday of the Mercedes-Benz Museum in Stuttgart. The film premiered at the International Festival of Animated Film in Stuttgart.

Based on archive material, we tell the story of a monster that eats the pearls of Mercedes-Benz history and then settles as a museum in Stuttgart.

This is what Mercedes says about the film

“Hungry for History” is the work of Marco Erbrich and Florian Greth from Flyvision Media, both of whom were students at the Film Academy in Ludwigsburg until 2014. Erbrich and Greth’s film plays with the aesthetic of classic monster films. In it a gigantic shiny silver creature suddenly appears in a series of historic film sequences from the company’s archives. The Museum-shaped monster has a huge appetite for iconic Mercedes-Benz-branded vehicles. The succinct story lasts around a minute in length and all becomes clear in the final shot. The monster grew out of a digital animation of the Museum’s façade.

Check it on Mercedes-Benz Website


Client Daimler AG / Mercedes-Benz Museum
Director Florian Greth


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